SAWT BEIRUT INTERNATIONAL

| 28 February 2024, Wednesday |

Global smartphone shipments up 6% in 2021 on increased spending

According to a recent Gartner analysis, global smartphone shipments increased by 6% on an annual basis last year as the sector recovered from coronavirus pandemic-related market disruptions in 2020.

The demand was fueled by a rebound in consumer spending and the opening of new markets, as well as a reduced baseline for comparison from 2020. According to the Connecticut-based industry researcher, more than 1.43 billion cellphones were sold in 2021, approximately 80 million more than in 2020.

Following a 12.5% fall in 2020, higher smartphone sales in the first half of 2021 helped to boost performance last year.

“Lower smartphone sales in the previous year [2020] due to Covid-19, and a rebound to growth in the first half of 2021 helped boost the market to growth… “However, in the second half of 2021, component shortages and supply chain concerns impacted smartphone sales,” according to Gartner.

Last year, Samsung retained its top position with 19% market share, thanks to a 7.6% growth in smartphone shipments year over year. In a year, it sold about 272.3 million cellphones.

Apple, based in the United States, came in second with 16.7% of the global market share. In the January-December period, the business sold 239.2 million handsets, with the iPhone SE 3 expected to be released on Tuesday.

Xiaomi, the Chinese brand that temporarily knocked Apple to third place in September, is now in third place. It sold over 189.3 million smartphones, accounting for 13.2% of the market.

“A better consumer outlook, as well as pent-up demand from 2020 in key countries like India and China, helped lift sales in the first half of the year [2021],” said Anshul Gupta, senior research director at Gartner.

“However, despite robust consumer demand, this tendency reversed in the second part of the year. “Some of the possible sales have been pushed out to 2022 due to out-of-stock issues for popular models and limited stocks,” Gupta added.

However, due to supply constraints, global smartphone sales fell 1.7 percent annually in the fourth quarter of 2021. According to Gartner, Apple held the top spot among the top five smartphone vendors, owing to strong demand for its 5G-enabled iPhones.

In September, Apple released its first 5G model (iPhone 13 series), attracting more customers and boosting the company’s holiday quarter revenues.

Samsung experienced high demand for its premium phones in the months of October and December, with sales up 11% over the fourth quarter of 2020.

“In the fourth quarter of 2021, Apple’s high sales in China decreased [the] demand for Chinese smartphones.” Oppo and Vivo saw a drop in sales, but Xiaomi remained in third place, according to Gartner.

    Source:
  • The National News