India’s Mahindra & Mahindra anticipates it will take at least another two years for car sales to return to their pre-pandemic peaks, but a slow pace of vaccinations could hurt recovery prospects, its chief told Reuters in an interview.
Affected by the pandemic in 2020 and an economic slowdown in 2019, passenger vehicle sales in India dropped to 2.7 million units in the last fiscal year – their lowest level in six years and well below the peak of 3.4 million units in fiscal year 2019.
Mahindra Chief Executive Officer Anish Shah said sales would rebound by fiscal year 2023 if a majority of the country’s population is vaccinated and new COVID-19 cases ease, helping the economy recover.
“Getting back to full normal is going to depend on vaccinations … (else) we will always have the fear of the next wave coming in and disrupting things again,” Shah
Yet, only about 3 percent of India’s 1.3 billion people have been fully vaccinated, the lowest rate among the 10 countries with the most cases.
Car sales had started to pick up in the January-March period but a second, more deadly wave of infections forced lockdowns again. This time consumer sentiment has taken a hit and discretionary spending is likely to take longer to recover.
The virus is also spreading to rural India, which was relatively protected during the first wave and had offset the low demand automakers saw in urban centers.
This time, urban and rural buyers are holding back until the crisis passes.
“This year we have seen our customers also worry about putting up money and buying anything, saying what happens in case someone (in the family) gets COVID,” he said.