An investor group led by U.S. merchant bank GSV’s CEO Michael Moe has entered into exclusive talks to acquire Forbes Media LLC, the business news and information publisher, for about $650 million, a person familiar with the matter said on Wednesday.

An agreement could result in Forbes’ ownership changing hands seven years after Hong Kong-based investor group Integrated Whale Media Investments purchased 95 percent of the company. The remainder is owned by the Forbes family.

The source said that Moe’s consortium has about a month to clinch a deal with Forbes before the exclusivity period expires, cautioning that no deal is certain.

A Forbes spokesman said: “We have no comment, but investors have consistently shown interest in Forbes, which has produced three years of record results. 2021 is shaping up to be a strong year as well.”

Forbes was valued at $475 million in 2014 when Integrated Whale Media bought a majority stake in the company from the Forbes family and investment group Elevation. Chinese conglomerate HNA Group (HNAIRC.UL) made an unsuccessful bid to acquire a majority stake in Forbes in 2017, Reuters reported at the time.

As one of the oldest media outlets in the United States, Forbes publishes its flagship magazine which reaches six million readers. Founded by B.C. Forbes in 1917, it has long championed capitalism and entrepreneurship and is known for its annual list of the world’s wealthiest people.