Sales during the UAE’s Amazon Prime Day are likely to double this year due to the steep discounts provided by all retail categories on the platform, according to research firm Redseer.

The country’s sales during the two-day shopping event are expected to surge 100 percent more than last year’s Prime Day, the India-based consultancy said in a newsletter.

The Prime Day, offered only to Amazon members is typically held in June in the UAE to bolster sales through the platform. Deals will be on offer across every category on the e-commerce site, including electronics, fashion, home, beauty and kitchen.

“Happening for the third time in UAE, Prime Day in the UAE will seemingly be larger,” Redseer said. “UAE consumers are blessed with high competition and high discounts.”

Online shopping gained momentum after governments around the world introduced movement restrictions to stop the spread of the Covid-19 pandemic.

E-commerce sales are likely to triple in the Middle East and North Africa region to $28.5 billion in 2022, from $8.3 billion in 2017, according to research from Bain & Company and Google.

Some 63 percent of UAE consumers are mainly using their Prime membership to get access to the discounts exclusively available to them on Prime Day, Redseer said.