| 20 June 2021, Sunday | النسخة العربية

Damas Jewellery Unveils Lebanese Actress Nadine Njeim As Its New Brand Ambassador

Lebanese actress, and 2004 Miss Lebanon, Nadine Nassib Njeim has been revealed as the new face of Damas Jewellery.

Dressed in a stunning Zuhair Murad  Njeim appeared on Monday evening at the opening ceremony of Damas Jewellery’s new concept, Bayt Damas, in Dubai.

Bayt Damas is self-described as the region’s first lifestyle destination, bringing together limited-edition jewelry pieces, art, perfume, and fashion for select luxury brands all under one roof.

Damas Chairman and CEO Luc Perramond announced the partnership with Njeim during the inauguration event after which she expressed how happy she was to be the luxury jeweler’s brand ambassador.

“So happy to be chosen as the Damas Jewellery ambassador in the Middle East,” she reiterated in a caption on Instagram.Njeim donned pieces from Damas Jewellery’s Gaia collection to mark her first collaboration with the jewelry house. She is set to appear in her first advertisement with the brand in June.

Founded in 1907, Damas Jewellery expanded and evolved through the years, producing its own brands by 1988 such as Damas Classics, Farfasha, Vera, and OneSixEight.

By 2012, it partnered with the diamond brand of the De Beers Group “Forevermark” to become exclusively available in the Middle East for the first time. In 2019, Damas launched a new vision of jewelry design to honor the Emirati heritage.