SAWT BEIRUT INTERNATIONAL

| 18 April 2024, Thursday |

Moroccan-Italian model Malika El-Maslouhi stars in new Hugo Eyewear campaign

There’s no slowing down Malika El-Maslouhi. This week, the Moroccan-Italian model was selected to star in the new Hugo Eyewear Spring 2021 campaign, which was shot by fashion photographer Matteo Montanari.

Featuring alongside model Parker Van Noord, the catwalker appears in a video and campaign photographs wearing key pieces from the German label’s most recent eyewear collection. For the campaign, the 22-year-old posed on a rooftop wearing the brand’s newest range of optical frames and sunglasses, paired with a mustard yellow double-breasted suit and a black, logo emblazoned Hugo Boss top.

The campaigns keep on rolling in for the rising star, who was born in Milan to an Italian mother and a Moroccan father.

In addition to her latest work with Hugo Eyewear, El-Maslouhi also recently appeared in campaigns for Zadig & Voltaire, Ralph Lauren, Calvin Klein Swim, Jacquemus and Mango alongside fellow Moroccan model Nora Attal.

Memorably, she was the star of designer Peter Dundas’ most recent collection. The Norwegian designer selected the breakout model to  showcase the brand’s glamorous new offering for Fall 2021, which was digitally presented in a look book format.

She recently teamed up with London-based retailer Ishkar on a range of necklaces delicately handcrafted by jewelers in Kabul, Afghanistan.

According to the online store, founded by former UAE residents Edmund Le Brun and Flore de Taisne in 2016, the Malika x Ishkar collection is set to drop soon.