| 23 February 2024, Friday |

Morocco’s Casablanca to stage physical show at Paris Fashion Week

After two seasons of digital presentations, Moroccan-helmed label Casablanca is among six other fashion houses set to present a physical show during Paris Men’s Fashion Week, the Fédération de la Haute Couture et de la Mode – which organizes Paris Fashion Weeks – announced on Monday. The hybrid event will return with a selected number of brands showcasing their Spring 2022 collections in person and others presenting digitally from June 22-27.

Casablanca was founded by Charaf Tajer. The menswear, Paris-based label is known for its ultra-wearable clothing made out of luxe silks and cashmeres that is inspired by Tajer’s Moroccan roots.

His debut runway during Paris Men’s Fashion Week in 2018 was a love letter to his parents who met while working side by side in a clothing atelier in the fashion district of Casablanca.Besides Casablanca, Dior, Hermès, Bluemarable, LGN Louis-Gabriel Nouchi and Officine Générale are also listed to present physical shows.

Digital presentations will feature runways for Louis Vuitton, Rick Owens, Dries Van Noten, Loewe, Dunhill, and more.

Just last week, the Fédération de la Haute Couture et de la Mode announced that Lebanese designer Zuhair Murad will present his Autumn/ Winter 2021 couture collection in person at Paris Fashion Week, among seven other renowned labels including Dior, Azzaro Couture, Chanel, Giorgio Armani Privé, Balenciaga, Jean Paul Gaultier and Vaishali S.

A limited number of guests will be allowed to attend the physical shows to help curb the spread of the COVID-19 pandemic.