The Italian Trade Agency- Trade Promotion office of the Italian Embassy in Beirut and QOOT Cluster- Lebanon Innovation Food Cluster, in collaboration with Cesena Fiere, are pleased to announce the presence of a Lebanese National Pavilion at Macfrut 2021.

Macfrut is a leading trade fair for professionals operating in the national and international fruit and vegetables sector and a vertical exhibition that represents the entire supply chain.

10 leading Lebanese companies, inclusive of QOOT- Lebanon Innovation Food Cluster, arrived to Italy exclusively for Macfrut 2021 and to exhibit their products at the fair. These companies are the following: Biomass, Daccache Green Line, Debbane Agri, Karma Lebanon, Lama Sarl, Natagri, Rawda Farms, Robinson Agri, Zakka Technologies and Qoot Cluster.

These market players are mainly covering the fresh and vegetables production and the technology related to agriculture. They are all member of QOOT Cluster- Lebanon Innovation Food Cluster, that brings together SMEs and existing companies in Lebanon’s agri-food sector, creating a synergistic environment that fosters innovation, collaboration, prosperity and growth.

The aim of the creation of a Lebanese National Pavilion to Macfrut 2021, despite the complex and difficult situation in which Lebanon is going through since 2 years, is to strengthen and broaden the technological collaboration between Lebanon and the world, with particular attention to Italian technology.

Nicoletta Bombardiere, the Ambassador of Italy to Lebanon, highlighted how “the presence of a Lebanese Pavilion to Macfrut marks another step in the process of strengthening the bilateral cooperation in the agro-industrial sector. Italian companies can be the ideal partner for any Lebanese producer who aims at increasing production, maximizing efficiency, introducing advanced technologies, and developing a more productive and sustainable business model.”

Claudio Pasqualucci, the Italian Trade Commissioner, added that “this important Lebanese participation at one of the most important international trade fairs for  the agro-industrial sector, is the result of  cooperation and joint efforts with local partners and aims at  supporting the  growth of Lebanese production through a stronger relation with Italian state of the art technologies and processes.”

On September 7th at 4.00 pm within the Lebanese pavilion a workshop was held to highlight the business opportunities in Lebanon with a presentation of the participating companies.

To conclude, Mr. Renzo Piraccini, President of Macfrut said :

“I am very happy with the large participation of Lebanese companies in Macfrut 2021 and I thank the Italian Trade Agency office in Beirut for the great work done.  Lebanon has been the gateway to the Middle East for years and can continue to be so even now that many countries in the area have to rebuild their agriculture and need technology and infrastructure where Italy can play a very important role.”