| 13 July 2024, Saturday |

New Twitter CEO says she’s excited to help to transform Twitter

In a tweet posted on Saturday, newly appointed Twitter CEO Linda Yaccarino expressed her excitement to contribute to the platform’s transformation and how owner Elon Musk’s vision for a better future has motivated her.

It was Yaccarino’s first public statement since it was revealed on Thursday that she was in discussions to succeed Jack Dorsey as CEO of Twitter. Musk, who has been Twitter’s CEO since purchasing the company for $44 billion in October, made the announcement of her hiring on Friday.

“I’ve long been inspired by [Musk’s] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino tweeted.

Yaccarino, who as advertising chief for Comcast Corp’s NBCUniversal spent several years modernizing its ad business, said she is committed to Twitter’s future, and said user feedback is vital to build Twitter 2.0.


Yaccarino will take over a social media platform that has been trying to reverse a plunge in ad revenue and is beset with challenges, along with a heavy debt load.

Since Musk acquired Twitter, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80% of staff. Musk earlier this year acknowledged that Twitter had suffered a massive decline in ad revenue.

While Musk said Yaccarino would help build an “everything app,” which he has previously said could offer a variety of services such as peer-to-peer payments, his selection of an advertising veteran signaled that digital ads would continue to be a core focus of the business.

Musk has long said he intended to find a new leader for Twitter.

Musk, who is also the CEO of electric-vehicle maker Tesla Inc, on Friday said that bringing Yaccarino on as Twitter’s new chief will help him devote more time to Tesla.

  • Asharq Al-Awsat
  • Reuters