In an effort to promote competitive growth in the quickly evolving technology, the British competition authority on Monday recommended guidelines for new artificial intelligence (AI) models, including accountability, access, and openness.

In May, the Competition and Markets Authority (CMA) began examining the effects of generative AI programs like ChatGPT to see if the technology helped both businesses and consumers.

The CMA’s chief executive Sarah Cardell said there was real potential for the technology to turbocharge productivity and make millions of everyday tasks easier – but a positive future could not be taken for granted.

“That’s why we have today proposed these new principles and launched a broad programme of engagement to help ensure the development and use of foundation models evolves in a way that promotes competition and protects consumers,” she said.

Prime Minister Rishi Sunak has touted the UK as a global leader in AI regulation and the country will host an AI safety summit in November.