| 29 February 2024, Thursday |

A Lebanese woman defies international brands… Create fashion with fresh dollars

The crisis sorted the Lebanese to types: The first surrendered to the reality of the humiliation of banks and money changers, sleeps on the dream of a visa and wakes up to the reality of the great prison, and the second shook the dust of bankruptcy and his seized money, and rose up to work by operating the mind and will. Rana is from the second section, she is one of those whose livelihoods have vanished by the gangs of banks, so she decided to establish a new business in Lebanon away from her specialization, and today she is standing with muscular brains in front of foreign brands.
The local market has become narrow in measuring her ambition, so she is expanding abroad.
Rana operates a team of marketing and sales, social media, factories with labor hands, transportation and delivery companies.

Before the crisis, the fashion in Lebanon was to put money in banks waiting for interest, but today the fashion is to produce and work.

  • Sawt Beirut International