Why did William Noon tattoo a picture of his brother Joe on his skin forever?

Why did Peter Bou Saab tattoo a picture of his brother on his body?

So that images of our loved ones, do not remain just a memory, and because drawing is a deep expression of a psychological state, it is the embodiment of repressed feelings or the delivery of a message, it is an endorsement of a certain affiliation. Tattoos are no longer a fashion, or an adornment.