Facebook Inc will block news content from being read and shared in its news feed in Australia, drawing a line in the sand against a proposed Australian law that would require it and Alphabet Inc’s Google to pay the country’s news publishers for content.
The move, announced in a blog post on Wednesday, represents a divergence in responses among the big tech giants under attack by news publishers, which have blamed the companies for destroying their advertising business.
The Australian federal government has said it plans to put the legislation, which effectively force Google and Facebook to strike deals with media companies or have fees set for them, to a vote in the coming weeks.
Google has also threatened to shut down its search engine in the country to avoid “unworkable” content laws even as it has secured deals with publishers in the UK, Germany, France, Brazil and Argentina for its Google News Showcase product.
On Wednesday, Google reached a landmark global deal with Rupert Murdoch’s News Corp, owner of the Wall Street Journal and two-thirds of Australia’s major city newspapers, to develop a subscription platform and share advertising revenue.
Facebook said the proposed legislation “fundamentally misunderstands” the relationship between itself and publishers, arguing that news outlets voluntarily post their article links on Facebook, which helped Australian publishers earn about AU$407 million in 2020 through referrals.
Facebook, which has long been criticized for allowing misinformation to flourish on its platforms, now finds itself in a peculiar position of also blocking the news media that has provided a fact check on false content.
Starting on Wednesday, Australian users will not be able to read or share news content on Facebook news feeds, and Australian news publishers will be restricted from posting or sharing content on Facebook pages.