As the campaign reaches the home stretch, Philippine presidential candidates will stage final election rallies this week, in a race that has devolved into a two-horse fight between leader Ferdinand Marcos Jr. and his major competitor Leni Robredo.

Marcos, the son and namesake of the deposed dictator who governed the nation for two decades, leads the incumbent vice president, Leni Robredo, in surveys ahead of the May 9 election.

The frontrunner, who is set to hold the first of three major rallies this week on Tuesday, looks to be on the approach of completing a once-unthinkable rebranding of the Marcos family name 36 years after his father’s tenure was terminated by a “people power” rebellion.

Political observers believe his rise to the president has been facilitated by a decades-long public relations campaign aimed at changing public view of his family, even as detractors accuse the Marcoses of seeking to rewrite history.