SAWT BEIRUT INTERNATIONAL

| 26 February 2024, Monday |

Zara pulls advert from website front page after Gaza boycott calls

After some pro-Palestine activists called for a boycott of the fashion company, Zara removed an advertisement campaign on Monday off the first page of its website and app. The campaign featured statues shrouded in white and mannequins with missing limbs.

Zara’s parent company, Inditex, stated that the modification was a standard part of their content refresh process. The “Atelier” collection was designed in July, and the images were taken in September, the company stated, without responding to the calls for a boycott. After October 7, Israel and Hamas went to war.

Zara’s Instagram account saw tens of thousands of comments posted about the photos, many with Palestinian flags, while “#BoycottZara” was trending on messaging platform X.

In one of the photos a model is pictured carrying a mannequin wrapped in white, in another a bust lies on the floor and another features a mannequin with no arms. Critics said they resembled photos of corpses in white shrouds in Gaza.

    Source:
  • Reuters