Zara expressed regret over a “misunderstanding” regarding an ad campaign that drew criticism for using images resembling those from the Israel-Gaza war.

The campaign, called “The Jacket,” featured a model against backgrounds with cracked stones and damaged statues.

Zara clarified that the images depicted unfinished sculptures in a studio, aiming to showcase craft-made garments in an artistic context.

However, due to social media backlash and complaints, Zara removed the remaining pictures, acknowledging that some customers interpreted them differently. The Advertising Standards Authority is currently reviewing 110 complaints related to the campaign.